ONLINE JOURNAL OF COMMUNICATION AND MEDIA TECHNOLOGIES

Online ISSN: 1986-3497

Keyword: behavioral analytics

1 result found.

Research Article

The metaverse engagement ladder: How virtual world users progress from casual explorers to high-value power users

Sezai Tunca, Yavuz Selim Balcıoğlu, Cihan Yilmaz

Online Journal of Communication and Media Technologies, 16(1), January 2026, e202605, https://doi.org/10.30935/ojcmt/17778

Journal Details

Founded In: 2011

Published: Quarterly

Language: English

APC: €950

Indexed in ESCI & SCOPUS

Impact Factor (IF): 0.7 (2023)

Five Year IF : 0.8

JCR Category : Q2

JCI : 1.07 (2024)

CiteScore 2024 : 3.3

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The articles published in this journal are licensed under the CC-BY Creative Commons Attribution International License.

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